Peter Moore and the Sony Grudge

Peter Moore, British soccer fan and fearless XBox 360 Team Capain

To say Peter Moore has a grudge against Sony would be an understatement. Recruiting him was a smart move on Microsoft's part. Why you ask? Because, he was the head of Sega when a little thing called the PS2 came along and kicked their ass, putting them out of the console game market. Ouch! T'was a shame my laddies! Now Peter Moore is licking his chops for Sony, and now he has the immense monetary backing of Microsoft behind him. I'm sure they had a little party at Microsoft, or at least a joyous impromptu meeting, when Sony announced their $600 price point. And the lack of a substantial hardware release, rumored at only 400,000 units for the U.S., has Peter smiling like the devilish presskateer that he is. Yes, he is a presskateer, hyping up everyone for things like Halo 2, to Grand Theft Auto 4, to XBox live. Just look at how cool he is.


Why can't I be this hard?

How can he generate such hype? Is it his outlaw looks? That clever up to no good smirk? I don't know, but he's definitely a character. Maybe it's because he's from Liverpool Endgland, and that's where the Beatles come from.


Not Peter Moore. This is Lee Van Cleef.


Not Lee Van Cleef. This is Peter Moore.

All I know for sure is that he is hellbent on the destruction of Sony. And he might not even need any help. Sony has stepped up to the plate with a somewhat cocky attitude with outrageous quotes like "The next huge leap in technology doesn't come until we launch." Many gamers are insulted at the $600 price tag and potential $60-$100 a game threat. Not only is Sony competeing with Microsoft, but Apple has been owning them in the portable media department, a niche previously dominated by Sony and its different incarnations of the Walkman. Sony's attemps to de-throne the iPod have all failed. In the realm of video games however, Kaz Hirai, head of Playstation America, says that Sony is "the leadership company" of the video game market and that they will set the bar of what a next-gen entertainment should be. Eventhough the success of the PS2 has made Sony the current leader of the market, industry insiders are wondering if Sony will "pull a Sega", and that would be Peter Moore's ultimate Revenge! To give you an idea of what Sony is up against, Microsoft has a cash reserve of $38 billion to promote the XBox, where as Sony on the other hand only has $6 billion. Besides loosing money manufacturing PS3 units, they will loose almost $2 billion on the PS3 by March.


The PS3. It will cost you $600 to buy one. But, Sony will let you touch one for only $50.

Now Microsoft is saying things like "Instead of paying $600 for a PS3, everyone should go out and buy a XBox 360 AND a Wii." Industry execs are saying that if the PS3 fails, then it may be Bye Bye Sony. Gamers want a PS3, but most can't afford them. And even if they could, they probably won't be able to get one this year with such a limited release. Meanwhile, Peter Moore is hyping up of Gears of War and anticipating the release of Halo 3, harnessing its power, and preparing to give the PS3 a Halo Hadokken!


Conjuring up the energy of a Halo 3 Hadokken!